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" The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman. "

James Cash Penney

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" Salesmanship is limitless. Our very living is selling. We are all salespeople. "

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" The best teamwork comes from men who are working independently toward one goal in unison. "

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" Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust. "

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" The Golden Rule finds no limit of application in business. "

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" I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps. "

James Cash Penney

" Success cannot come from standstill men. Methods change and men must change with them. "

James Cash Penney

" No serious-minded man should have time for the mediocre in any phase of his living. "

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" The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself. "

James Cash Penney

" We get real results only in proportion to the real values we give. "

James Cash Penney

" Clock watchers never seem to be having a good time. "

James Cash Penney

Having A Good Time

" As a rule, we find what we look for; we achieve what we get ready for. "

James Cash Penney

" Growth is never by mere chance; it is the result of forces working together. "

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Working Together

" There's no better friend to any merchant than a fair competitor. "

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" Change is vital, improvement the logical form of change. "

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