Get QuoteDark Inspirational Quotes App

" Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. "

Related Quotes:

" The best ideas start as conversations. "

" If something is not good enough, stop doing it. "

Not Good Enough

" My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. "

" It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. "

" I left London in 1992, but I'm there 3-4 times a year, and love visiting. "

" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "

" I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. "

" I think subconsciously people are remarkably discerning. I think that they can sense care. "

" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "

" I think a beautiful product that doesn't work very well is ugly. "

" Good is the enemy of great. "

" We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. "

Not Good Enough

" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "

" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "

" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "

" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "

" It never ceases to amaze me what it takes to develop and bring to mass production a product. "

" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "

" When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. "

" I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. "

" Once, even the simple metal needle challenged the conventional thinking of a time. "

" A small change at the beginning of the design process defines an entirely different product at the end. "

" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "

" Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. "

" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "

" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "

" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "

" I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. "

" One person's car is another person's scenery. "

" It's difficult to do something radically new, unless you are at the heart of a company. "