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" Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese. "

Nobu Matsuhisa

New

Cheese

People

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" Cooking and film are completely different - but I'd rather stay in the kitchen than be in movies. "

" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "

" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "

" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "

Nobu Matsuhisa

Dream

Passion

" Swimming keeps me fit and flexible, and it helps that I have a large pool at my house in Beverly Hills. "

" Napa cabbage is very beautiful, all those long, pale leaves with ruffled edges. "

" Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems. "

" I'm not perfect. I am not Iron Man. "

" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "

" One day, the people who work in my kitchen stir-fried chopped Napa cabbage to serve with some meat or fish for their own dinner. I got to thinking: 'What if the cabbage was the most important thing on the plate?' "

" My cooking is simply ingredients plus umami. "

" Peru was the Incas; it has 3,000 to 4,000 years of history. "

" I love big shrimp, like Japanese botan shrimp and the meaty ones from Santa Barbara, Calif. In classic Japanese cooking, shrimp like these would be dropped into a broth or boiled as served with sushi. But I think boiling dilutes their great flavor, and they are better when stir-fried. "

" It's true that cilantro has a strange, strong flavor. People seem to love it or not like it at all. Even I didn't like it at first when I had it in Peru. But I got used to it - it's hard not to in South America - and now I can't live without it. "

" My favorite knife is from Miyakoya in Japan - I have one in each of my restaurants. "

" Many chefs are either technically or artistically better than me, but I know my food has soul. "

Nobu Matsuhisa

Better

Either

" Chefs are artists, and I couldn't be happy with my art if I was forced to use cheap ingredients. "

" I always eat a meal at home before I leave for the airport, so I only eat the soup and salad on the plane. "

" Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black. "

" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "

" I feel like I owe something to America, as it is where I found success. "

Nobu Matsuhisa

America

Feel

" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "

" I want to always keep going. I don't want to ever stop. "

" I started cooking when I was 18 years old, and now I have restaurants all over the world. "

" I used to watch my mother cooking when I was a child; she influenced me a lot. "

" I have a restaurant in Milan, and Paper Moon is five minutes away from my hotel, so I always go there for lunch. It's a casual place that serves good salad, pizza and pasta; the space is tight with tables close together, and it feels buzzy. Food comes out fast, too. "

" My flight time is important to me; I actually prefer a longer flight to a short one. That way I have time to read a book, watch movies, and think about new dishes. "

Nobu Matsuhisa

Book

Movies

" The fine art of preparing sushi is something that you watch and learn. "

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "