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" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "
Nobu Matsuhisa
Cooking
Dog
Hot
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" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "
Nobu Matsuhisa
Japan
Own
My Own
" When I'm in L.A., I go to Spago because the chef is a friend of mine. "
Nobu Matsuhisa
Friend
Chef
Because
" Cooking is like fashion. Always, I like to try to change. If I'm traveling in a different country - to Australia, the Bahamas, Budapest, Moscow - and I see a new ingredient, I like to try it in a new dish. "
Nobu Matsuhisa
Fashion
Australia
Change
" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "
Nobu Matsuhisa
Person
Lucky
Team
" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "
Nobu Matsuhisa
You
Bread
Choose
" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "
Nobu Matsuhisa
Beautiful
Good
Great
" Of course the Japanese and Peruvian fish are different, but it's the same Pacific Ocean. They are different, but I know fish. "
Nobu Matsuhisa
Different
Same
Ocean
" Los Angeles is my home - I have my wife and two daughters growing up there. "
Nobu Matsuhisa
Home
Two
Up
" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "
Nobu Matsuhisa
Friend
Good
Restaurant
" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "
Nobu Matsuhisa
Start
Morning
Exercise
" It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day. "
Nobu Matsuhisa
Night
Wake Up
Sleep
" My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials. "
Nobu Matsuhisa
Knife
Simple
Cooking
" I was a bit of a wild boy - always swimming and exploring the mountains. "
Nobu Matsuhisa
Boy
Always
Wild
" Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese. "
Nobu Matsuhisa
New
Cheese
People
" Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black. "
Nobu Matsuhisa
Black
Fish
Looks
" Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes. "
Nobu Matsuhisa
Reach
American
Fish
" I don't go out much. "
Nobu Matsuhisa
Go
Out
Much
" Many chefs are either technically or artistically better than me, but I know my food has soul. "
Nobu Matsuhisa
Me
Better
Either
" Eating a lot on the plane is not good for jet lag. "
Nobu Matsuhisa
Eating
Plane
Lot
" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "
Nobu Matsuhisa
Me
Customer
Restaurant
" I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor. "
Nobu Matsuhisa
Flavor
Without
Sea
" When I'm dining out privately, I tend to avoid fine-dining venues; I like things to feel casual. "
Nobu Matsuhisa
Out
Like
Casual
" In Tokyo, we have more three-star Michelin restaurants than Paris. "
Nobu Matsuhisa
Paris
Tokyo
Restaurants
" My favorite knife is from Miyakoya in Japan - I have one in each of my restaurants. "
Nobu Matsuhisa
Favorite
Each
Knife
" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "
Nobu Matsuhisa
Healthy
Comfort
Easy
" One evening, Mike Myers and Steven Spielberg were discussing 'Goldmember,' and I just happened to joke, 'If you need a Japanese character, let me know!' The next day, they called me for audition! I find it's always helpful to maintain a sense of humour. "
Nobu Matsuhisa
Evening
Character
Know
" Every morning when I woke up, my mother was already in the kitchen making breakfast. It was always the same: steamed rice, pickled vegetables, grilled fish and miso soup. Each day there was something different in the soup such as tofu or potatoes. "
Nobu Matsuhisa
Morning
Breakfast
Day
" I have a restaurant in Milan, and Paper Moon is five minutes away from my hotel, so I always go there for lunch. It's a casual place that serves good salad, pizza and pasta; the space is tight with tables close together, and it feels buzzy. Food comes out fast, too. "
Nobu Matsuhisa
Together
Food
Moon
" It's still my happiest time when I'm eating. "
Nobu Matsuhisa
Time
Still
Eating
" I grew up in the countryside in Saitama prefecture, north of Tokyo. "
Nobu Matsuhisa
Grew
Up
Tokyo