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" Many chefs are either technically or artistically better than me, but I know my food has soul. "
Nobu Matsuhisa
Me
Better
Either
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" It's still my happiest time when I'm eating. "
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Time
Still
Eating
" I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success. "
Nobu Matsuhisa
Best
Enjoy
Passion
" I don't go out much. "
Nobu Matsuhisa
Go
Out
Much
" I want to always keep going. I don't want to ever stop. "
Nobu Matsuhisa
Always
Want
Stop
" You know how kids dream of being soccer players or actors? Well, my dream was to be a sushi chef. "
Nobu Matsuhisa
Dream
Know
Soccer
" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "
Nobu Matsuhisa
Person
Lucky
Team
" A sushi chef has to spot the best-quality fresh fish instantly. "
Nobu Matsuhisa
Fish
Chef
Sushi
" I'm not perfect. I am not Iron Man. "
Nobu Matsuhisa
I Am
Iron
Perfect
" Peru was the Incas; it has 3,000 to 4,000 years of history. "
Nobu Matsuhisa
History
Peru
Years
" Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple. "
Nobu Matsuhisa
Beautiful
You
Simple
" Every morning when I woke up, my mother was already in the kitchen making breakfast. It was always the same: steamed rice, pickled vegetables, grilled fish and miso soup. Each day there was something different in the soup such as tofu or potatoes. "
Nobu Matsuhisa
Morning
Breakfast
Day
" Cooking is like fashion. Always, I like to try to change. If I'm traveling in a different country - to Australia, the Bahamas, Budapest, Moscow - and I see a new ingredient, I like to try it in a new dish. "
Nobu Matsuhisa
Fashion
Australia
Change
" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "
Nobu Matsuhisa
Myself
Proud
Hats
" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "
Nobu Matsuhisa
Start
Morning
Exercise
" Making sushi is an art, and experience is everything. "
Nobu Matsuhisa
Everything
Sushi
Experience
" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "
Nobu Matsuhisa
I Am
Friends
Value
" I remember watching steak being cooked on TV and wanting to try it. As a special treat, my mother cooked it for me, and I thought this would be the time I would eat with a knife and fork. Alas, I ate it with chopsticks! "
Nobu Matsuhisa
Me
Mother
Thought
" With sushi, it is all about balance. Sometimes they cut the fish too thick, sometimes too thin. Often the rice is overcooked or undercooked. Not enough rice vinegar or too much. "
Nobu Matsuhisa
Fish
Enough
Balance
" I started cooking when I was 18 years old, and now I have restaurants all over the world. "
Nobu Matsuhisa
Cooking
Old
Over
" I travel all over the world, usually 10 months out of the year. I stay at a lot of hotels, and the ones I like best are clean and not complicated. You go to bed and say, 'Wow, I feel comfortable.' "
Nobu Matsuhisa
Say
Best
Feel
" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "
Nobu Matsuhisa
Dream
Passion
Me
" Cooking and film are completely different - but I'd rather stay in the kitchen than be in movies. "
Nobu Matsuhisa
Cooking
Kitchen
Movies
" In Tokyo, we have more three-star Michelin restaurants than Paris. "
Nobu Matsuhisa
Paris
Tokyo
Restaurants
" My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials. "
Nobu Matsuhisa
Knife
Simple
Cooking
" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "
Nobu Matsuhisa
Friend
Good
Restaurant
" I can live without a computer. My assistant checks my e-mails. "
Nobu Matsuhisa
Live
Checks
Computer
" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "
Nobu Matsuhisa
New York
Business
City
" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "
Nobu Matsuhisa
Now
Tree
Still
" My flight time is important to me; I actually prefer a longer flight to a short one. That way I have time to read a book, watch movies, and think about new dishes. "
Nobu Matsuhisa
Book
Me
Movies
" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "
Nobu Matsuhisa
Motorcycle
Life
Father