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" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

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" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

Tom Landry

Shoulders

World

Doing

" I've come to the conclusion that players want to be treated alike. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" If you don't win a Super Bowl, you're not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" As a Christian, I know my life is in God's hands. He has a plan for me. Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations. "

" The secret to winning is constant, consistent management. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

Tom Landry

Big

Play

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

Tom Landry

Winning

Lose

" If I had to pick my greatest strength as a football coach, I say it would be innovation. "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" Right after the game, say as little as possible. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" Today, you have 100% of your life left. "

" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" Being the best at whatever talent you have, that's what stimulates life. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

Tom Landry

Hat

You

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" I know that life is really finding the right relationship between yourself and God. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "

" I've learned that something constructive comes from every defeat. "