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" I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it. "

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" I'd love to design a school. "

" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "

" In 1989, SimCity introduced an entirely new brand of game play. "

" 'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn. "

" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "

" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "

" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "

" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "

" The truly creative people tend to be outliers. "

Creative People

" I always loved both 'Breakout' and 'Asteroids' - I thought they were really good games. There was another game called 'Tempest' that I thought was really cool, and it represented a really hard technology. It's probably one of the only colour-vector screens that was used in the computer graphics field at that time. "

" People like secrets. Creative people really like secrets. "

" Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail. "

" I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance. "

" I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going. "

" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "

" I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool. "

" Being your own boss is much superior to working for the man. Including working for your father. "

" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "

" In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake. "

" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "

" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "

" When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer. "

" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "

" Remember that we can only in our forebrains handle 5-7 items. Our backbrains can handle massive amounts. So when you're given a problem, think about it before you go sleep, and chances are you can solve it by the next morning. "

" Hire for passion and intensity; there is training for everything else. "

" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "

" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "

" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "

" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "

" I hate 'Mafia Wars'. "