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" In 1989, SimCity introduced an entirely new brand of game play. "

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" The thing we don't want to do is overstate the benefits, but there is all kinds of proof that exercise, both physical and mental, increases brain activity. "

" Learning ballroom dancing is great for your brain. But it only works for three to six months. After that, you've got all the benefit you can get, and so you have to move on to yoga, and then Tai Chi, and then bridge, always keeping on the steep part of the learning curve. "

" I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace. "

" I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance. "

" We're moving away from a credentialed society to a merit society. "

" I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful. "

" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "

" The truly creative people tend to be outliers. "

Creative People

" The idea is to become a best-selling author first and then the rest of my books will be slam dunks. "

" The ultimate inspiration is the deadline. "

" Being your own boss is much superior to working for the man. Including working for your father. "

" I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it. "

" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "

" You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind. "

" Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did. "

" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "

" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "

" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "

" I'd love to design a school. "

" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "

" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "

" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "

" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "

" I just want the future to happen faster. I can't imagine the future without robots. "

" All schools will end up using game metrics in the future. "

" These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact. "

" In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake. "

" I had an awful lot of my soul invested in Atari culture. "

" I hate 'Mafia Wars'. "

" Remember that we can only in our forebrains handle 5-7 items. Our backbrains can handle massive amounts. So when you're given a problem, think about it before you go sleep, and chances are you can solve it by the next morning. "