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" The truly creative people tend to be outliers. "
Nolan Bushnell
Creative People
People
Creative
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" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "
Nolan Bushnell
Scary
Seem
Difficult
" Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile. "
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Need
Today
Business
" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "
Nolan Bushnell
Game
Want
Steak
" I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3. "
Nolan Bushnell
Nintendo
Beat
Only
" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "
Nolan Bushnell
People
Remember
Innovation
" The ultimate inspiration is the deadline. "
Nolan Bushnell
Ultimate
Deadline
Inspiration
" In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer. "
Nolan Bushnell
Game
Business
Lost
" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "
Nolan Bushnell
Technology
Always
Time
" Learning ballroom dancing is great for your brain. But it only works for three to six months. After that, you've got all the benefit you can get, and so you have to move on to yoga, and then Tai Chi, and then bridge, always keeping on the steep part of the learning curve. "
Nolan Bushnell
Learning
Brain
Bridge
" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "
Nolan Bushnell
Never
Work
See
" A good interviewer is able to ferret out what the applicant is really passionate about. Ask them what they do for fun, what they're reading, try and find out if they have a life outside of work. "
Nolan Bushnell
Good
Reading
Life
" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "
Nolan Bushnell
Game
Internet
Fun
" We're moving away from a credentialed society to a merit society. "
Nolan Bushnell
Society
Moving
Merit
" In 1989, SimCity introduced an entirely new brand of game play. "
Nolan Bushnell
Game
New
Entirely
" I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool. "
Nolan Bushnell
Good
Fools
Friends
" How about keyboards in your mouth? How fast can you type with your tongue? People will think you're just masticating, when you're really talking to your girlfriend. "
Nolan Bushnell
Mouth
People
You
" I had an awful lot of my soul invested in Atari culture. "
Nolan Bushnell
Invested
Soul
My Soul
" Women were very, very good at 'Pong'. It was part of the dating scene. The number of people who told me they met their wife or husband playing 'Pong' was huge. They were shoulder to shoulder, talking and playing. It was body contact and verbal contact. "
Nolan Bushnell
Me
Good
Dating
" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "
Nolan Bushnell
Ideas
Parent
Always
" I just want the future to happen faster. I can't imagine the future without robots. "
Nolan Bushnell
Want
Without
Imagine
" I try to get a vision of the future, and then I try to figure out where the discontinuities are. "
Nolan Bushnell
Try
Out
Figure
" I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example. "
Nolan Bushnell
Great
Business
Thought
" The thing we don't want to do is overstate the benefits, but there is all kinds of proof that exercise, both physical and mental, increases brain activity. "
Nolan Bushnell
Mental
Want
Activity
" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "
Nolan Bushnell
College
Park
Manager
" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "
Nolan Bushnell
Game
Acceptance
Nature
" I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going. "
Nolan Bushnell
Finance
School
Up
" These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact. "
Nolan Bushnell
Control
Life
Think
" Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "
Nolan Bushnell
Everyone
Person
Leadership
" Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress. "
Nolan Bushnell
Company
You
Time
" I hate 'Mafia Wars'. "
Nolan Bushnell
Mafia
Hate
Wars