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" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "

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" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "

Nolan Bushnell

Problem

Big

Building

" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "

" Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail. "

" The thing we don't want to do is overstate the benefits, but there is all kinds of proof that exercise, both physical and mental, increases brain activity. "

" In 1989, SimCity introduced an entirely new brand of game play. "

" There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be. "

" I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example. "

" A good interviewer is able to ferret out what the applicant is really passionate about. Ask them what they do for fun, what they're reading, try and find out if they have a life outside of work. "

" I've always been a tech-head. "

Nolan Bushnell

Always

Been

" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "

" I'd love to design a school. "

" I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going. "

Nolan Bushnell

Finance

School

" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "

" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "

" You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind. "

" I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3. "

" I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool. "

" 'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn. "

" I try to get a vision of the future, and then I try to figure out where the discontinuities are. "

" Being your own boss is much superior to working for the man. Including working for your father. "

" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "

" Hire for passion and intensity; there is training for everything else. "

" Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place. "

" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "

" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "

" Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did. "

" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "

" I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D. "

" Sometimes when you hire people who have to pass a Mr. Congeniality test, you end up losing some of the non-conformists who will give you different views and perspectives. "

" We're moving away from a credentialed society to a merit society. "