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" Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail. "
Nolan Bushnell
School
Best
College
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" Women were very, very good at 'Pong'. It was part of the dating scene. The number of people who told me they met their wife or husband playing 'Pong' was huge. They were shoulder to shoulder, talking and playing. It was body contact and verbal contact. "
Nolan Bushnell
Me
Good
Dating
" I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going. "
Nolan Bushnell
Finance
School
Up
" Being your own boss is much superior to working for the man. Including working for your father. "
Nolan Bushnell
Own
Father
Boss
" People like secrets. Creative people really like secrets. "
Nolan Bushnell
Creative
Secrets
Really
" All schools will end up using game metrics in the future. "
Nolan Bushnell
Game
Schools
End
" Remember that we can only in our forebrains handle 5-7 items. Our backbrains can handle massive amounts. So when you're given a problem, think about it before you go sleep, and chances are you can solve it by the next morning. "
Nolan Bushnell
Remember
Problem
Sleep
" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "
Nolan Bushnell
Game
Acceptance
Nature
" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "
Nolan Bushnell
Never
Work
See
" A good interviewer is able to ferret out what the applicant is really passionate about. Ask them what they do for fun, what they're reading, try and find out if they have a life outside of work. "
Nolan Bushnell
Good
Reading
Life
" Hire for passion and intensity; there is training for everything else. "
Nolan Bushnell
Training
Passion
Intensity
" The game business reinvents itself every five years. "
Nolan Bushnell
Itself
Business
Five
" In 1989, SimCity introduced an entirely new brand of game play. "
Nolan Bushnell
Game
New
Entirely
" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "
Nolan Bushnell
Beauty
Experience
Work
" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "
Nolan Bushnell
Ball
Because
Cool
" I had an awful lot of my soul invested in Atari culture. "
Nolan Bushnell
Invested
Soul
My Soul
" I always loved both 'Breakout' and 'Asteroids' - I thought they were really good games. There was another game called 'Tempest' that I thought was really cool, and it represented a really hard technology. It's probably one of the only colour-vector screens that was used in the computer graphics field at that time. "
Nolan Bushnell
Good
Time
Thought
" These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact. "
Nolan Bushnell
Control
Life
Think
" I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace. "
Nolan Bushnell
Fix
Education
World
" Young adults love to play games and they're thirsty for social interaction, but a lot of bar and restaurant experiences are quite unsatisfactory on the social level. What young people need is a place that has the feel of an unhosted party where they find themselves interacting with like-minded strangers. "
Nolan Bushnell
People
Play
Restaurant
" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "
Nolan Bushnell
Problem
Big
Building
" In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake. "
Nolan Bushnell
Cheese
Mistake
Apple
" The ultimate inspiration is the deadline. "
Nolan Bushnell
Ultimate
Deadline
Inspiration
" How about keyboards in your mouth? How fast can you type with your tongue? People will think you're just masticating, when you're really talking to your girlfriend. "
Nolan Bushnell
Mouth
People
You
" The idea is to become a best-selling author first and then the rest of my books will be slam dunks. "
Nolan Bushnell
First
Rest
Books
" I hate 'Mafia Wars'. "
Nolan Bushnell
Mafia
Hate
Wars
" In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer. "
Nolan Bushnell
Game
Business
Lost
" I don't feel 70. I am still looking out from 14-year-old eyes. "
Nolan Bushnell
Still
Eyes
I Am
" Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile. "
Nolan Bushnell
Need
Today
Business
" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "
Nolan Bushnell
Game
Want
Steak
" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "
Nolan Bushnell
Unique
Nice
Powerful