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" I like San Francisco, but I don't think I'd want to work in Palo Alto. It seems like a pretty rough commute. In many ways, I think New York has a lot of things the West Coast doesn't have. "
Jon Oringer
New
New York
Pretty
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" As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need. "
Jon Oringer
Selling
Need
People
" It turned out it was really easy to create commercial stock footage. "
Jon Oringer
Easy
Commercial
Really
" I don't own a helicopter because I want someone to bring me places quickly. I own it because it's an incredible machine that I like to fly and learn about. I like the complexity of it. "
Jon Oringer
Learn
Want
Someone
" I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites. "
Jon Oringer
Own
My Own
Need
" It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects. "
Jon Oringer
Customers
Music
Use
" I wanted a CFO with public company experience; I needed an HR department, new office space, and a board which could help me grow the business. Insight, the private equity firm I chose, helped me with all that. "
Jon Oringer
Help
Me
Space
" If people want to code, and they want to be entrepreneurs, there's opportunities for them to do that. "
Jon Oringer
Them
Code
Opportunities
" On average, an e-commerce client who evolves into a premier enterprise client increases their annual spend by 10 times in that first year. "
Jon Oringer
Year
Average
E-Commerce
" Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need. "
Jon Oringer
Find
Important
Tools
" I think that initial independence is very important; that's what being an entrepreneur is all about. "
Jon Oringer
Important
Independence
I Think
" Working with limited resources is an excellent way to hone skills that will serve you well for the rest of your career. You will prioritize profitability from the start. "
Jon Oringer
Rest
Skills
Start
" We believe PremiumBeat will accelerate our mission to make licensable music accessible to every creator. "
Jon Oringer
Creator
Will
Music
" Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally. "
Jon Oringer
Business
Success
Past
" In the early days, start-ups make the main mistake of hiring people to do the work that they could do themselves. "
Jon Oringer
Make
Days
Work
" I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy. "
Jon Oringer
Happy
Price
Attractive
" The growing demand for content across our platform delivers bigger payouts to our contributor base and encourages them to upload fresh content to Shutterstock, further facilitating the network effect of our business. "
Jon Oringer
Content
Fresh
Business
" There aren't enough people out there that are becoming experts in technology as technology moves. "
Jon Oringer
Experts
People
Out
" There is a lack of talent in technology, and we need to be encouraging kids in school to learn how to code. We need to encourage computer science as a major. We need to encourage entrepreneurism. "
Jon Oringer
School
Technology
Talent
" At Shutterstock, we've been offering tutorials to customers and contributors on our blog for many years. Our audience already viewed us as thought leaders on the latest digital and creative skills; we felt it so natural for us to launch Skillfeed, which is an online marketplace for professional learning. "
Jon Oringer
Learning
Skills
Creative
" There's tonnes of room for more people in the tech market, and there are lots of content gaps that have still not yet been tapped into. "
Jon Oringer
People
Content
Market
" Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell. "
Jon Oringer
Business
Photo
Trying
" I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person. "
Jon Oringer
Service
Customer
Money
" In 2013, we opened our first international office in London and established a European hub in Berlin. "
Jon Oringer
International
London
Office
" While the scale of our library is certainly attractive to our users, equally important is the quality of the content we provide and our state-of-the-art processing operation that vets every single piece of content that's submitted to ensure only the most suitable content is included. "
Jon Oringer
Quality
Content
Important
" Offset and Skillfeed are examples of products launched in 2013 that have expanded our opportunity with both large enterprises and across new content types. "
Jon Oringer
Products
Content
New
" I think, as an entrepreneur, you have to see the unlimited amount of potential but concentrate on your day and just keep building. "
Jon Oringer
Think
Potential
Day
" I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands. "
Jon Oringer
Day
Over
Pictures
" Shutterstock has the tech ethos. Rex has the relationships, packaging, and merchandising know-how. "
Jon Oringer
Ethos
Tech
Relationships
" Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success. "
Jon Oringer
Focus
Alone
Because
" I've never been very flashy or high-profile. "
Jon Oringer
Very
Flashy
High-Profile