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" In 2013, we opened our first international office in London and established a European hub in Berlin. "
Jon Oringer
International
London
Office
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" Rex is 60 years old with 13 million images and 10 million in archive. It's the first time we've had a historic archive to work with, which is super interesting. "
Jon Oringer
Time
First Time
Interesting
" We look for the scrappy entrepreneur: the kind of person who will get things done without looking to spend money right away. "
Jon Oringer
Looking
Entrepreneur
Done
" Offset and Skillfeed are examples of products launched in 2013 that have expanded our opportunity with both large enterprises and across new content types. "
Jon Oringer
Products
Content
New
" I opened up Shutterstock to the whole world. I created a contributor community that anyone could give stock photography a shot. "
Jon Oringer
Up
Community
Shot
" When a user signs up for Skillfeed, they get unlimited access to thousands of video courses and creative and technical skills, all as a part of one inexpensive monthly subscription. Instructors from around the world can apply to have their course from Skillfeed and earn money based on how much their courses are viewed. "
Jon Oringer
Money
Up
World
" I wanted a CFO with public company experience; I needed an HR department, new office space, and a board which could help me grow the business. Insight, the private equity firm I chose, helped me with all that. "
Jon Oringer
Help
Me
Space
" I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy. "
Jon Oringer
Happy
Price
Attractive
" Anyone can contribute images, and we sell them to designers and agencies all over the world. "
Jon Oringer
Images
Contribute
World
" As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need. "
Jon Oringer
Selling
Need
People
" It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects. "
Jon Oringer
Customers
Music
Use
" In the early days, start-ups make the main mistake of hiring people to do the work that they could do themselves. "
Jon Oringer
Make
Days
Work
" We realized we had high-volume marketplace as a platform. Anyone can come in and buy with a subscription. "
Jon Oringer
Buy
Had
Come
" All businesses need images to sell their products and services. "
Jon Oringer
Services
Images
Sell
" Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us. "
Jon Oringer
Choose
Professional
Us
" As I started college, I started to build software products that I could sell to people over the Web. "
Jon Oringer
College
Software
Web
" Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success. "
Jon Oringer
Focus
Alone
Because
" The problem with taking venture capital is if you take $5m from someone, it may feel great; you may feel like they're validating your business model. But they're giving $5m out to 20 different people, hoping one of them will be a hit. They don't really care if it's you. "
Jon Oringer
People
Business
Care
" The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. "
Jon Oringer
Advertising
Best
Email
" At around 50 employees, you get to the point where you can't see what's going on all the time. So you start to have weekly check-ins, and you have days that go by without knowing exactly what's going on. "
Jon Oringer
You
Time
Go
" I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person. "
Jon Oringer
Service
Customer
Money
" I would still rather be in Silicon Alley. I like the West Coast also, but it's sort of fragmented. You have companies in downtown San Francisco, companies in Mountain View, and people are driving between them all. It's kind of nice in New York to just jump in a cab and reach another company so easily. "
Jon Oringer
Mountain
People
New York
" Every time someone downloads a picture, the photographers get paid about 30% of what we charge. "
Jon Oringer
Picture
Paid
Someone
" We believe PremiumBeat will accelerate our mission to make licensable music accessible to every creator. "
Jon Oringer
Creator
Will
Music
" I hadn't really worked in an office before Shutterstock, so I didn't have the experience of building a culture, nor did I understand how important that is for attracting and retaining the best talent. "
Jon Oringer
Culture
How
Talent
" Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally. "
Jon Oringer
Business
Success
Past
" I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else. "
Jon Oringer
Trying
Cards
Me
" I believe anything has to be possible. You have to be able to face any problem that comes along and unravel it into a solution. "
Jon Oringer
Believe
Face
Solution
" I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands. "
Jon Oringer
Day
Over
Pictures
" In high school, I used to teach guitar and fix computers by the hour. I was looking for some way to make some cash, so I actually learned how to play guitar in order to try to teach it. "
Jon Oringer
School
Computers
High School
" I've little in common with the scene in Silicon Valley and San Francisco. I'm a New Yorker. "
Jon Oringer
New
Valley
San Francisco