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" I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites. "
Jon Oringer
Own
My Own
Need
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" You can't be afraid of the problem. Don't be afraid of failure; don't be afraid to make mistakes. Make sure you learn from each step; iterate, and stay as efficient as possible without being paralyzed by a difficult situation. "
Jon Oringer
You
Mistakes
Failure
" To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings. "
Jon Oringer
Meeting
New
Technology
" Anyone can contribute images, and we sell them to designers and agencies all over the world. "
Jon Oringer
Images
Contribute
World
" At Shutterstock, we've been offering tutorials to customers and contributors on our blog for many years. Our audience already viewed us as thought leaders on the latest digital and creative skills; we felt it so natural for us to launch Skillfeed, which is an online marketplace for professional learning. "
Jon Oringer
Learning
Skills
Creative
" I hadn't really worked in an office before Shutterstock, so I didn't have the experience of building a culture, nor did I understand how important that is for attracting and retaining the best talent. "
Jon Oringer
Culture
How
Talent
" I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person. "
Jon Oringer
Service
Customer
Money
" Some people are serial entrepreneurs and want to just move on to the next thing. They just want to clean the slate and start from scratch. I feel that sometimes, too, and the way that we do that here is we build things inside Shutterstock: we launch new products all the time. "
Jon Oringer
Want
Feel
Move On
" I believe anything has to be possible. You have to be able to face any problem that comes along and unravel it into a solution. "
Jon Oringer
Believe
Face
Solution
" There's tonnes of room for more people in the tech market, and there are lots of content gaps that have still not yet been tapped into. "
Jon Oringer
People
Content
Market
" There aren't enough people out there that are becoming experts in technology as technology moves. "
Jon Oringer
Experts
People
Out
" When I started Shutterstock, I tried to get people access to big events. It's very hard to keep up, to publish them quick, and to get the right photographers. "
Jon Oringer
Quick
Hard
Events
" It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects. "
Jon Oringer
Customers
Music
Use
" We have a lot of customers in Japan, but they don't quite get the local content that they always need, so we want to encourage all of our product teams to start thinking globally. "
Jon Oringer
Need
Content
Start
" Shutterstock's ability to cultivate a healthy and expanding marketplace for both customers and contributors remains a key competitive advantage and a crucial component of our sustained growth. "
Jon Oringer
Healthy
Growth
Ability
" Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor. "
Jon Oringer
Business
Impossible
Looking
" There is a lack of talent in technology, and we need to be encouraging kids in school to learn how to code. We need to encourage computer science as a major. We need to encourage entrepreneurism. "
Jon Oringer
School
Technology
Talent
" I met with several public company CEOs to learn about their experiences of going public and listened to as many earnings calls as I possibly could. "
Jon Oringer
Company
Going
Learn
" I figured managing people was obvious - I'd tell someone what they needed to do and they'd do what I wanted. It turns out that's not the case. It was frustrating at first. "
Jon Oringer
Tell
Someone
People
" I love meeting contributors and hearing how we inspire them to create art. I'm also proud of creating hundreds of jobs. "
Jon Oringer
Meeting
Proud
Inspire
" Shutterstock has evolved from an image-based marketplace for small businesses to a much broader platform, with a large and expanding addressable market opportunity. "
Jon Oringer
Small
Large
Market
" Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need. "
Jon Oringer
Find
Important
Tools
" The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. "
Jon Oringer
Advertising
Best
Email
" If people want to code, and they want to be entrepreneurs, there's opportunities for them to do that. "
Jon Oringer
Them
Code
Opportunities
" I opened up Shutterstock to the whole world. I created a contributor community that anyone could give stock photography a shot. "
Jon Oringer
Up
Community
Shot
" As we continue to grow, the question is, how do you keep the company as innovative as it was 15 employees ago? "
Jon Oringer
You
Question
Employees
" Try to rally up as many people as you can with as much information as you can to try to get it to appear in front of the right people in the organization who are the decision-makers to greenlight the project. "
Jon Oringer
Organization
You
People
" I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else. "
Jon Oringer
Trying
Cards
Me
" While the scale of our library is certainly attractive to our users, equally important is the quality of the content we provide and our state-of-the-art processing operation that vets every single piece of content that's submitted to ensure only the most suitable content is included. "
Jon Oringer
Quality
Content
Important
" Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us. "
Jon Oringer
Capture
Celebrity
News
" We continually hear from our engaged customer base that Shutterstock's content is a true differentiator, given not only the size of the library but also the quality and diversity of the images we offer. "
Jon Oringer
Size
Diversity
Library