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" Offset and Skillfeed are examples of products launched in 2013 that have expanded our opportunity with both large enterprises and across new content types. "
Jon Oringer
Products
Content
New
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" I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites. "
Jon Oringer
Own
My Own
Need
" We look for the scrappy entrepreneur: the kind of person who will get things done without looking to spend money right away. "
Jon Oringer
Looking
Entrepreneur
Done
" We continually hear from our engaged customer base that Shutterstock's content is a true differentiator, given not only the size of the library but also the quality and diversity of the images we offer. "
Jon Oringer
Size
Diversity
Library
" Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us. "
Jon Oringer
Capture
Celebrity
News
" I've never been very flashy or high-profile. "
Jon Oringer
Very
Flashy
High-Profile
" Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way. "
Jon Oringer
Process
Create
Website
" I don't own a helicopter because I want someone to bring me places quickly. I own it because it's an incredible machine that I like to fly and learn about. I like the complexity of it. "
Jon Oringer
Learn
Want
Someone
" I opened up Shutterstock to the whole world. I created a contributor community that anyone could give stock photography a shot. "
Jon Oringer
Up
Community
Shot
" There's tonnes of room for more people in the tech market, and there are lots of content gaps that have still not yet been tapped into. "
Jon Oringer
People
Content
Market
" As we continue to grow, the question is, how do you keep the company as innovative as it was 15 employees ago? "
Jon Oringer
You
Question
Employees
" In high school, I used to teach guitar and fix computers by the hour. I was looking for some way to make some cash, so I actually learned how to play guitar in order to try to teach it. "
Jon Oringer
School
Computers
High School
" Many entrepreneurs think that cash is the ultimate solution to all of their problems: the one thing standing between them and their dreams. "
Jon Oringer
Think
Solution
Problems
" The best thing is to go public only when you're absolutely sure that's the right move for the company. And in order to make sure that is the case, you need to have as much control over the company as possible, which means not giving up control early on. "
Jon Oringer
Control
Giving
You
" I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands. "
Jon Oringer
Day
Over
Pictures
" We realized we had high-volume marketplace as a platform. Anyone can come in and buy with a subscription. "
Jon Oringer
Buy
Had
Come
" You can't be afraid of the problem. Don't be afraid of failure; don't be afraid to make mistakes. Make sure you learn from each step; iterate, and stay as efficient as possible without being paralyzed by a difficult situation. "
Jon Oringer
You
Mistakes
Failure
" Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally. "
Jon Oringer
Business
Success
Past
" I like San Francisco, but I don't think I'd want to work in Palo Alto. It seems like a pretty rough commute. In many ways, I think New York has a lot of things the West Coast doesn't have. "
Jon Oringer
New
New York
Pretty
" I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy. "
Jon Oringer
Happy
Price
Attractive
" I wanted a CFO with public company experience; I needed an HR department, new office space, and a board which could help me grow the business. Insight, the private equity firm I chose, helped me with all that. "
Jon Oringer
Help
Me
Space
" The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. "
Jon Oringer
Advertising
Best
Email
" Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor. "
Jon Oringer
Business
Impossible
Looking
" Offset is helping to expand our relationship with large enterprises and serve a broader set of imaging. "
Jon Oringer
Relationship
Serve
Helping
" Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success. "
Jon Oringer
Focus
Alone
Because
" Rex has photographers around the world - it's a higher touch business: there are a lot of relationships involved. If you throw an event, there are certain photographers you've worked with before and you want there. "
Jon Oringer
You
World
Relationships
" Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell. "
Jon Oringer
Business
Photo
Trying
" Equally important to having the right content is providing the proper tools for the users so they can quickly find the images and videos they need. "
Jon Oringer
Find
Important
Tools
" I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else. "
Jon Oringer
Trying
Cards
Me
" Rex is 60 years old with 13 million images and 10 million in archive. It's the first time we've had a historic archive to work with, which is super interesting. "
Jon Oringer
Time
First Time
Interesting
" We sell to businesses who sell other stuff, so we're just going to concentrate on doing that. "
Jon Oringer
Sell
Other
Just