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" Ninety percent of the people who come to my stores have no idea I don't work with leather. "

Stella McCartney

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" I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping. "

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" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "

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" When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought. "

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" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "

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" Mum was a big style icon for me: her natural sexiness and natural confidence. "

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" We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary. "

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" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "

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" I don't plan massively in advance. "

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" Sometimes I wish I were less sensible. "

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" Losing my mum. That was a punch-me moment. "

Stella McCartney

" What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them. "

Stella McCartney

" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "

Stella McCartney

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

Stella McCartney

" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "

Stella McCartney

" If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

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" I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters. "

Stella McCartney

" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "

Stella McCartney

" Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids. "

Stella McCartney

" I think deep down I'm spiritual, but there's nothing I practice. "

Stella McCartney

" I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them. "

Stella McCartney

" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "

Stella McCartney

" I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal. "

Stella McCartney

" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "

Stella McCartney

" Very early, I thought I would go into music, but I was aware that it would bring a set of obstacles I didn't find particularly attractive. Also, I'm not a great performer! For a while, I thought I would do something in landscape gardening. But it was always fashion for me. "

Stella McCartney

" The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

Stella McCartney

" My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand. "

Stella McCartney

" To work on the competition wear for the Olympics is kind of insane. As a fashion designer, you don't think to yourself, 'I'm going to get the opportunity to work with athletes at that level at the Olympic Games.' It really is such an incredible thing to have any kind of contact with as a designer. "

Stella McCartney

" I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost. "

Stella McCartney

" I was brought up to understand that we are all here on planet earth together. "

Stella McCartney

" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "

Stella McCartney