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" I never felt truly at home in Switzerland. "
Yves Behar
Truly
Never
Home
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" Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. "
Yves Behar
Used
Today
Technology
" I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' "
Yves Behar
Love
Life
Myself
" I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. "
Yves Behar
Opportunity
Future
I Am
" Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. "
Yves Behar
Life
Urban
Been
" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "
Yves Behar
Story
History
Business
" When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. "
Yves Behar
Ready
Say
Want
" I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven. "
Yves Behar
Support
Business
Future
" Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. "
Yves Behar
Innovation
Craft
Filmmaking
" Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion. "
Yves Behar
Me
Body
Life
" The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. "
Yves Behar
Step
Rest
Me
" I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society. "
Yves Behar
Control
Design
Phone
" It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are. "
Yves Behar
You
Technology
Me
" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "
Yves Behar
Important
Design
Beautiful
" The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. "
Yves Behar
Time
Work
Best
" Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. "
Yves Behar
Book
Design
Chair
" Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. "
Yves Behar
Juice
Challenges
Design
" Design is a tool that either allows us to create new markets or disrupt existing ones. "
Yves Behar
New
Either
Create
" I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change. "
Yves Behar
War
Time
Society
" An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal. "
Yves Behar
Moment
Creative
Day
" I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. "
Yves Behar
Design
Technology
Just
" I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. "
Yves Behar
World
Change
Know
" The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. "
Yves Behar
Money
Technology
Challenge
" What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer's ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications. "
Yves Behar
Language
Technology
Details
" For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. "
Yves Behar
Being The Best
Being
Best
" Our principal role as designers is to accelerate new ideas and the adoption of new ideas. "
Yves Behar
New
Role
Principal
" I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. "
Yves Behar
Everything
Child
World
" Design needs a new relationship with the world, one that is more focused on our planet's needs. "
Yves Behar
Relationship
More
Design
" When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. "
Yves Behar
Vision
Early
Think
" The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. "
Yves Behar
Believe
Things
Sustainability
" I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused. "
Yves Behar
Think
Product
More