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" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "

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" People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. "

Gary Vaynerchuk

You

Family

Mom

" If I could drink only one wine, it would be Champagne. "

" Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. "

" I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage. "

Gary Vaynerchuk

I Am

Always

" If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world. "

" IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. "

" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "

" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "

" I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get. "

" I love people, and the hustle. "

" I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time. "

" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "

" Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of. "

" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "

" I'm an entrepreneur first and a wine critic second. "

" I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value. "

" Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. "

" I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' "

Gary Vaynerchuk

Money

Game

" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "

" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "

" It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at. "

Gary Vaynerchuk

You

Best

" I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets. "

" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "

" Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. "

" From age 16, I lived and breathed wine. I read every magazine and book about wine. "

" I influence anybody who is able to get through the chaos of my first impression. "

" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

" I went online with winelibrary.com in July of 1997; that was my first professional online play. "

" I find it fascinating that a lot of business books that do well are from people who've never made any money in business. "

" Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody. "