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" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "

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" People are hungry for what's happening right now in the world. "

" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "

" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "

" The printing press did something really big for the world when everyone could get books in their hands and read. "

" Do what you love, and do it well - that's much more meaningful than any metric. "

Do What You Love

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "

" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "

" It's funny: I was a photographer before I was a programmer. "

" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "

" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "

" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "

" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "

" I care deeply about craft: the quality of how something is made and the experience it enables. "

" Instagram is a media company. I think we're about visual media. "

" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "

" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "

" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "

" Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "

" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "

" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "

" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "

" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "