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" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "
Kevin Systrom
Done
You
Amazing
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" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
Knowing
You
" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "
Kevin Systrom
Learn
Start
You
" Great products sell themselves. "
Kevin Systrom
Sell
Great
Products
" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
Kevin Systrom
World
Chef
Cool
" The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else. "
Kevin Systrom
Evolve
World
You
" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "
Kevin Systrom
People
True
Like
" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
Kevin Systrom
Single
Giving
Place
" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "
Kevin Systrom
Together
Passion
People
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content
" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "
Kevin Systrom
Less
Like
More
" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "
Kevin Systrom
Crop
You
Need
" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "
Kevin Systrom
Phone
Media
Power
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
" Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. "
Kevin Systrom
Reach
Embrace
Been
" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "
Kevin Systrom
Best
People
Possible
" It's funny: I was a photographer before I was a programmer. "
Kevin Systrom
Photographer
Funny
Before
" I like to compare 'Instagram' to the Library of Congress. "
Kevin Systrom
Instagram
Library
Like
" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "
Kevin Systrom
People
Love
Know
" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "
Kevin Systrom
Push
Better
Forward
" The printing press did something really big for the world when everyone could get books in their hands and read. "
Kevin Systrom
Everyone
Books
World
" Instagram is a media company. I think we're about visual media. "
Kevin Systrom
Think
Visual
Company
" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "
Kevin Systrom
Thinking
People
Talk
" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "
Kevin Systrom
Beauty
You
Story
" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "
Kevin Systrom
Think
You
Best
" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
Kevin Systrom
Power
Beauty
Creative
" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "
Kevin Systrom
Think
Life
Travel
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "
Kevin Systrom
Like
Always
Going
" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "
Kevin Systrom
Day
Today
Time
" Someone once described entrepreneurship to me as a series of happy accidents. "
Kevin Systrom
Happy
Accidents
Once