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" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "

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" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" Great products sell themselves. "

" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "

" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "

" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "

" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "

" It's funny: I was a photographer before I was a programmer. "

" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "

" The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else. "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "

" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "

" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "

" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "

" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "

" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "

" One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do. "

" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" I care deeply about craft: the quality of how something is made and the experience it enables. "

" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "

" I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. "

" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "