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" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

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" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "

Kevin Systrom

Day

Today

Time

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

Kevin Systrom

People

True

" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "

" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "

" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "

" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "

" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "

Kevin Systrom

You

Out

" I care deeply about craft: the quality of how something is made and the experience it enables. "

" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "

" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "

" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "

" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "

" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "

Kevin Systrom

Always

Going

" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "

" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "

" Instagram is a media company. I think we're about visual media. "

" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "

" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "

" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "

" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "

" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "

" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "

" Great products sell themselves. "

" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "

" The printing press did something really big for the world when everyone could get books in their hands and read. "