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" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
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Entrepreneurship
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" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
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" Our bet is on the future of micronetworks. "
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" We called ourselves '2 Too Many' because we only had enough money for one of us. "
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" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
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You
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" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
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Vision
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Support
" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "
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You
Digital
Look
" I said, 'Who said African American founders can't build a billion dollar company?' "
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Build
Company
Dollar
" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "
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Same
Wrong
Never
" Now we know that if we make a ten min video for YouTube, people will watch it. "
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Now
YouTube
Know
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
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Technology
Tomorrow
Music
" I was Jazzy Jeff's assistant. "
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Jazzy
Jeff
Assistant
" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "
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Her
She
Lightning
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "
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Streaming
Whether
Spotify
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
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Products
Doing
Great
" I grew up carrying crates of records for Will Smith and those guys. "
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Up
Records
Will
" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
Troy Carter
Look
Down
Society
" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "
Troy Carter
Black
Up
Reality
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
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Place
Great
Think
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
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Technology
People
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" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "
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Believe
Business
I Believe
" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "
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Concert
Go
Lines
" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "
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People
World
Think
" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
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Idea
Dumbest
First
" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
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Value
Service
Music
" I think piracy itself is going to end up going away. "
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Up
End
Away