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" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "

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" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

Troy Carter

America

You

Magic

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "

" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "

" That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to help somebody accomplish their dream was, you know, definitely fulfilling. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" I think piracy itself is going to end up going away. "

Troy Carter

End

Away

" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "

" I was Jazzy Jeff's assistant. "

" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "

" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "

" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" I'm from the streets, so I look at investing through a very unique lens. "

" The only two things that ever came naturally to me are music and investing. "

Troy Carter

Music

Things

" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "

" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "

" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "

" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "

" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "

" If you can't see it, you can't be it. "

Troy Carter

You

See

" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "

" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "

" I said, 'Who said African American founders can't build a billion dollar company?' "

" What's important for that person on the other side of the table, and what's important for the client? "

" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "

" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "

" I don't think holograms are the future in the music industry. "