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" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
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" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
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" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "
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" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
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" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "
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" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
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" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "
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" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
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" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
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Thought
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" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "
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Up
Fresh
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" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
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Business
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" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
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People
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
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People
" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "
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Stereotypes
Business
Break
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
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People
Music
" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "
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Will
Tools
Focused
" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "
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" If you can't see it, you can't be it. "
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See
" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
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Vision
Think
Support
" There's less clutter in the beverage category than in the music category. A lot less clutter. "
Troy Carter
Music
Lot
Less
" I grew up carrying crates of records for Will Smith and those guys. "
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Up
Records
Will
" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "
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World
See
Opportunities
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
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Products
Doing
Great
" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "
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Artist
She
Performance
" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "
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Concert
Go
Lines
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
Troy Carter
Waiting
Thought
Good
" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "
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Everything
Experience
School
" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
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Idea
Dumbest
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" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
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" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "
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Believe
Business
I Believe
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration