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" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
Related Quotes:
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
Troy Carter
Waiting
Thought
Good
" What's important for that person on the other side of the table, and what's important for the client? "
Troy Carter
Important
Person
Table
" I bring in the record label who distributes the music. "
Troy Carter
Record
Who
Label
" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
Troy Carter
Value
Service
Music
" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "
Troy Carter
Year
Because
Consumer
" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
Troy Carter
Fail
Company
Successful
" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
Troy Carter
Fans
Artists
Baby
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" When your back is against the wall, your brain has to function at a high level. "
Troy Carter
Level
Wall
High
" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "
Troy Carter
Today
Life
Goals
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
Troy Carter
Business
Growth
Music
" I was brought onboard to strengthen the bridge between Spotify and the music community. "
Troy Carter
Community
Bridge
Music
" I think piracy itself is going to end up going away. "
Troy Carter
Up
End
Away
" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "
Troy Carter
Black
Up
Reality
" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "
Troy Carter
Creative
Think
Business
" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
Troy Carter
Vision
Think
Support
" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
Troy Carter
You
Experience
Look
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
Troy Carter
Technology
People
Music
" The primary plan is to let the music speak for itself. "
Troy Carter
Music
Itself
Plan
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
Troy Carter
Products
Doing
Great
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself
" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
Troy Carter
You
Value
Music
" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "
Troy Carter
Quality
Music
Money
" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "
Troy Carter
Believe
Business
I Believe
" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "
Troy Carter
Group
Every Day
Used
" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "
Troy Carter
Artist
Beginning
Investment