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" If the media is a farce, why should you be the only one stuck with rules and restrictions? "
Ryan Holiday
Why
Stuck
You
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" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "
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" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "
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" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "
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" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "
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" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "
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" People love stories; they use stories to make sense of the world. "
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" My parents disagreed sharply with me over the decision to leave school. "
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" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "
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Men
History
Women
" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "
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Work
Advice
Know
" In my experience, marketing is best when it proves the product it is supporting. "
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Best
Product
Marketing
" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "
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Best
Sleep
They Say
" I don't play videogames and generally think that online activism is a giant waste of time. "
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Giant
Time
Play
" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "
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Excited
Business
You
" Don't move to New York. Find your own city and your way. "
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New York
New
Find
" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "
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Interpretation
You
How
" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "
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Easy
Want
Cheap
" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "
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Behavior
Fact
Standards
" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "
Ryan Holiday
Approval
Complaining
Missing
" Growth hacking is a mindset, and those who have it will reap incredible gains. "
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Hacking
Growth
Will
" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "
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Media
Ignorance
Ethics
" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "
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Smart
School
People
" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "
Ryan Holiday
Worst
Value
Media
" Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever. "
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History
Honor
Change
" The risks of speaking extemporaneously are apparent the first time you wing it and promptly put your foot in your mouth. "
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Mouth
First Time
You
" Bloggers are lazy and greedy. "
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Bloggers
Lazy
Greedy
" Here's the thing I've learned about ideas: It's your job to have them. "
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About
Learned
Job
" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "
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Crazy
Good
Cool
" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "
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Delusion
Research
Realism
" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "
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Management
Job
College
" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "
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Advice
Apple
Bold