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" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "
Ryan Holiday
Buying
Things
Against
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" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "
Ryan Holiday
Easy
Want
Cheap
" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "
Ryan Holiday
Men
History
Women
" Do I regret how my life turned out? Of course not - not for a single second. "
Ryan Holiday
How
Out
My Life
" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "
Ryan Holiday
Accident
Beat
Growth
" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "
Ryan Holiday
Approval
Complaining
Missing
" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "
Ryan Holiday
Want
Find
Job
" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "
Ryan Holiday
People
Problem
Journalism
" If you're shameless enough, you can sell anything. "
Ryan Holiday
Enough
Anything
You
" The reality is that the economic situation for millennials is not a good one. "
Ryan Holiday
Situation
Good
Millennials
" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "
Ryan Holiday
Unexpected
Moving
Moving On
" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "
Ryan Holiday
Seem
Like
Marketing
" Growth hacking is the future of marketing. It has to be. "
Ryan Holiday
Growth
Marketing
Hacking
" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "
Ryan Holiday
Management
Job
College
" You know what's better than building things up in your imagination? Building things up in real life. "
Ryan Holiday
Building
You
Life
" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "
Ryan Holiday
Work
Coffee
Research
" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "
Ryan Holiday
Hacking
Trade
Secrets
" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "
Ryan Holiday
Want
Go
Tell
" As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front. "
Ryan Holiday
Right
Fair
I Am
" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "
Ryan Holiday
Selfish
Job
Insanity
" In my experience, marketing is best when it proves the product it is supporting. "
Ryan Holiday
Best
Product
Marketing
" Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures. "
Ryan Holiday
End
Deaf
Life
" When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. "
Ryan Holiday
Job
School
End
" Dr. Drew Pinsky changed my life. "
Ryan Holiday
Changed
Dr
Drew
" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "
Ryan Holiday
Time
Age
Energy
" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "
Ryan Holiday
Discipline
Results
Marketing
" Take pride in your work. But it is not all there is. "
Ryan Holiday
Work
Take
Pride
" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "
Ryan Holiday
Potential
Burn
Lie
" The news is notoriously inaccurate, and our memory of it is even worse. "
Ryan Holiday
Memory
Our
Worse
" In Los Angeles and other cities, being around immigrants is inspiring. They are touching the American Dream and reminding you how much you take it for granted. "
Ryan Holiday
You
American
American Dream
" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "
Ryan Holiday
Content
Marketing
Advertising