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" In my experience, marketing is best when it proves the product it is supporting. "

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" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Everyone faces adversity. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" In every job and position, there are valuable lessons to be learned. Even in a nasty, abusive, toxic workplace, you're being taught precisely how not to run an organization. "

" Growth hacking is a mindset, and those who have it will reap incredible gains. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

" My advice to young people would be this: Don't move to New York. It is not where you will find yourself. "

" Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory. "

" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "

" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream. "

" If you're shameless enough, you can sell anything. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "

" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" The risks of speaking extemporaneously are apparent the first time you wing it and promptly put your foot in your mouth. "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "

" The reality is that the economic situation for millennials is not a good one. "