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" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

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" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

Ryan Holiday

Approval

Complaining

Missing

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

Ryan Holiday

Seem

Marketing

" In my experience, marketing is best when it proves the product it is supporting. "

" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" If the media is a farce, why should you be the only one stuck with rules and restrictions? "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "

" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "

" Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" If you're shameless enough, you can sell anything. "

" When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" Growth hacking is a mindset, and those who have it will reap incredible gains. "

" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

" The reality is that the economic situation for millennials is not a good one. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" What people often forget is that for the parties involved, the media game is a vicious contest. "