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" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "
Ryan Holiday
Excited
Business
You
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" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "
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" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "
Ryan Holiday
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Sleep
They Say
" You know what's better than building things up in your imagination? Building things up in real life. "
Ryan Holiday
Building
You
Life
" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "
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Build
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" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "
Ryan Holiday
Easy
Want
Cheap
" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "
Ryan Holiday
Behavior
Fact
Standards
" Take pride in your work. But it is not all there is. "
Ryan Holiday
Work
Take
Pride
" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "
Ryan Holiday
Discipline
Results
Marketing
" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "
Ryan Holiday
Delusion
Research
Realism
" Growth hacking is the future of marketing. It has to be. "
Ryan Holiday
Growth
Marketing
Hacking
" I don't play videogames and generally think that online activism is a giant waste of time. "
Ryan Holiday
Giant
Time
Play
" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "
Ryan Holiday
Work
Respect
Power
" If the media is a farce, why should you be the only one stuck with rules and restrictions? "
Ryan Holiday
Why
Stuck
You
" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "
Ryan Holiday
Work
Advice
Know
" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "
Ryan Holiday
Content
Marketing
Advertising
" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "
Ryan Holiday
School
College
End
" People love stories; they use stories to make sense of the world. "
Ryan Holiday
People
World
Sense
" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "
Ryan Holiday
Worst
Value
Media
" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "
Ryan Holiday
Interpretation
You
How
" Reddit is like any democratic form of government - unless carefully guarded by its leaders and members, its trusts and privileges can be and often are abused. "
Ryan Holiday
Like
Democratic
Leaders
" As tough an idea as it often is to stomach, the best way to thrive in a world that requires grunt work is to stop seeing it as grunt work. "
Ryan Holiday
Work
Tough
Thrive
" My parents disagreed sharply with me over the decision to leave school. "
Ryan Holiday
Decision
Leave
Me
" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "
Ryan Holiday
Unexpected
Moving
Moving On
" In every job and position, there are valuable lessons to be learned. Even in a nasty, abusive, toxic workplace, you're being taught precisely how not to run an organization. "
Ryan Holiday
Run
Workplace
You
" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "
Ryan Holiday
Someone
Asking
Core
" The news is notoriously inaccurate, and our memory of it is even worse. "
Ryan Holiday
Memory
Our
Worse
" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "
Ryan Holiday
Games
Cash
Saying
" Bloggers are lazy and greedy. "
Ryan Holiday
Bloggers
Lazy
Greedy
" Do I regret how my life turned out? Of course not - not for a single second. "
Ryan Holiday
How
Out
My Life
" You can't believe your own marketing. "
Ryan Holiday
Marketing
You
Your