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" If your mom is still around, you're so lucky. "

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" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "

" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "

" I think Paris smells not just sweet but melancholy and curious, sometimes sad but always enticing and seductive. She's a city for the all senses, for artists and writers and musicians and dreamers, for fantasies, for long walks and wine and lovers and, yes, for mysteries. "

" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "

" I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. "

" When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. "

" Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help. "

" There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it. "

" I've always been fascinated by how the past impacts the present. For the first half of my career as a novelist, I wrote psychological suspense mysteries. I wanted to be a therapist but was told that while I was a fine diagnostician, I would be a terrible therapist because I wanted to solve everyone's problems. "

" Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field. "

" Thriller novelists get asked - berated, sometimes - about whether their work glorifies bad behavior, even, exploits human tragedy for entertainment. "

" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "

" I work on one book at a time. And yes, I am immersed. Six days a week for four to six hours a day. In between books, I stop writing for as much as two to three months, but during that time, I do research and think, plot and plan the book. "

" Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners. "

" Jacqueline Rose was so wonderful in so many ways, and I was really blessed to be her daughter. Of all the things I am because of her - there's no question: I am a writer because of her love of books. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" It's so easy to look foolish online. "

" I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied. "

" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "

" I think that we need to live our lives for the present... as if it is our one and only wild and wonderful life. "

" A curious mind is the most important attribute any man or woman can possess. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" The Fiction Writer's Co-op has 51 members, from celebrated NYT bestsellers to promising newcomers, and a waiting list. "

" One of the biggest differences between you and a traditionally published author is that a self-pubbed author is responsible for everything. Not just writing the book - but cover design, editing, producing, distribution, and publicity as well. "