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" Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners. "

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" I think the most important thing we as writers can do is figure out how we define what success will mean to us and focus on that. "

M. J. Rose

Important

Think

Mean

" As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices. "

" An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" One of the biggest differences between you and a traditionally published author is that a self-pubbed author is responsible for everything. Not just writing the book - but cover design, editing, producing, distribution, and publicity as well. "

" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "

" I've always felt writing is an art. Publishing is a business. I felt strongly if I was going to write, I would write what I wanted to, and if the 'market' didn't respond, there was nothing I could really do about it. "

" Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared. "

" Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. "

" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "

" I just want to sit in my room and write books. "

" I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000. "

" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "

" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "

" We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. "

" From 1999 on - until 2003 - I covered publishing in a weekly column for Wired.com and wrote for several other publications - altogether writing over 150 articles. "

" You can write the best book you can, and that might still not be enough. Appeal isn't something that most writers can't strive for or identify. It's something even the best agents and editors can't always identify. "

" MWA and The Author's Guild refused to accept me as a member. "

M. J. Rose

Guild

" There was an ingredient used in perfumes and remedies in the Middle Ages called 'momie' that is certainly one of the most fascinating I've come across. "

" I grew up in New York, and for the first ten years of my life, we lived across from the Metropolitan Museum. When I was an adult, I moved back to that neighborhood and lived there again. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

M. J. Rose

People

You

" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "

" I'm realistic about my career as a novelist. I'm certainly not a superstar and far, far from a household name, but I feel successful. "

" From the very beginning, I envisioned success as selling enough books so I could keep getting published and continue to write what I wanted to without compromising. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago. "

" Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well. "

" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices. "

" If your mom is still around, you're so lucky. "