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" In my work, I have always tried to push the boundaries of what fashion can do. "
Edward Enninful
Boundaries
Fashion
Push
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" You could say slowly but surely, the world is changing in a good way - equality in all forms is more and more part of the global conversation, and people are celebrating diversity and individuality. "
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" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "
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" Social media is fine, depending on how you use it. "
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" People of power have to show empathy and kindness to the young. "
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" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
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" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
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" My mother and father just taught me the basics: to be really kind, to really listen to people. I have never been one to put on airs and graces. "
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" When you leave your house in the morning, however you dress is the way you want the world to see you. "
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" My mother was a seamstress, so I always grew up with her making clothes. I knew how to construct outfits. I knew how to sketch. I knew how to customise. But I could never imagine it as a career. "
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" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
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" Coming from a family who put a lot of emphasis on academics, I always thought I was going to be a lawyer. "
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" I am definitely allergic to wheat. Every time I eat it, I feel awful. "
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" I was really sheltered growing up, with six brothers and sisters. We played together all the time, and I was living in a fantasy world, like most creative people. "
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" I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important. "
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Jeans
Perfect
" I don't think I'm in any way an icon, to be very honest. "
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" I didn't know anything about the fashion industry until I met the stylist Simon Foxton on a Tube. I was 16, on my way to Kingsway College, and then my whole world opened up. Before that, like in every African family, you are meant to be a lawyer. "
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" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
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" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "
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" The fashion industry needs to breed a whole different way of thinking. We need more diverse people working in all facets of the industry. "
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People
Need
Way
" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
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Picture
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Spend
" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "
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" My memories of London Fashion Week are of starting out and not getting many tickets for fashion shows, but wanting to see them so much that I'd sneak in with my friends, people like Pat McGrath and Craig McDean. "
Edward Enninful
Week
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Memories
" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
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Problem
" People like me thought America was the best place to be creative, to be free to create, to have the freedom to be who you are. "
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" By people getting together and celebrating this idea of togetherness, great things can happen. "
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" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "
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" I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success. "
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" The more you style, the better you get. Don't give up. At a certain point, the magic happens. "
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" I've always been very fascinated by technology - the Internet, social media. "
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" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "
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