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" I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D. "

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" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "

Nolan Bushnell

Technology

Always

Time

" 'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn. "

" Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail. "

" The game business reinvents itself every five years. "

" Sometimes when you hire people who have to pass a Mr. Congeniality test, you end up losing some of the non-conformists who will give you different views and perspectives. "

" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "

" Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did. "

" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "

" You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind. "

" In 1989, SimCity introduced an entirely new brand of game play. "

" Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile. "

" Women were very, very good at 'Pong'. It was part of the dating scene. The number of people who told me they met their wife or husband playing 'Pong' was huge. They were shoulder to shoulder, talking and playing. It was body contact and verbal contact. "

Nolan Bushnell

Good

Dating

" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "

" I'd love to design a school. "

" Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.' "

" These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact. "

" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "

" I don't feel 70. I am still looking out from 14-year-old eyes. "

" We're moving away from a credentialed society to a merit society. "

" I just want the future to happen faster. I can't imagine the future without robots. "

" I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example. "

" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "

" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "

" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "

" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "

" I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace. "

" Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress. "

" I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going. "

Nolan Bushnell

Finance

School

" I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3. "

" The ultimate inspiration is the deadline. "