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" The ultimate inspiration is the deadline. "

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" I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D. "

" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "

" Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did. "

" We're moving away from a credentialed society to a merit society. "

" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "

" Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place. "

" Sometimes when you hire people who have to pass a Mr. Congeniality test, you end up losing some of the non-conformists who will give you different views and perspectives. "

" I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3. "

" I had an awful lot of my soul invested in Atari culture. "

" Young adults love to play games and they're thirsty for social interaction, but a lot of bar and restaurant experiences are quite unsatisfactory on the social level. What young people need is a place that has the feel of an unhosted party where they find themselves interacting with like-minded strangers. "

" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "

" In 1989, SimCity introduced an entirely new brand of game play. "

" How about keyboards in your mouth? How fast can you type with your tongue? People will think you're just masticating, when you're really talking to your girlfriend. "

" The idea is to become a best-selling author first and then the rest of my books will be slam dunks. "

" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "

" All schools will end up using game metrics in the future. "

" The game business reinvents itself every five years. "

" The thing we don't want to do is overstate the benefits, but there is all kinds of proof that exercise, both physical and mental, increases brain activity. "

" I've always been a tech-head. "

" I don't feel 70. I am still looking out from 14-year-old eyes. "

" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "

" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "

" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "

" Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "

" When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer. "

" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "

" I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful. "

" When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere. "

" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "

" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "