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" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "
Troy Carter
Face
Up
Three
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" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "
Troy Carter
Today
Life
Goals
" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "
Troy Carter
Group
Every Day
Used
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "
Troy Carter
Business
Resilience
Rejection
" Our bet is on the future of micronetworks. "
Troy Carter
Our
Future
Bet
" There's less clutter in the beverage category than in the music category. A lot less clutter. "
Troy Carter
Music
Lot
Less
" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "
Troy Carter
Understanding
Music
Business
" We called ourselves '2 Too Many' because we only had enough money for one of us. "
Troy Carter
Because
Us
Money
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
Troy Carter
Value
Service
Music
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
Troy Carter
Artist
Value
People
" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "
Troy Carter
Streaming
Whether
Spotify
" The venture capital world is completely stacked against minority entrepreneurs. "
Troy Carter
Minority
Against
World
" The primary plan is to let the music speak for itself. "
Troy Carter
Music
Itself
Plan
" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
Troy Carter
Technology
Game
Look
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "
Troy Carter
Family
World
Success
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
Troy Carter
Business
Growth
Music
" I don't think holograms are the future in the music industry. "
Troy Carter
Think
Music
Music Industry
" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "
Troy Carter
Believe
Business
I Believe
" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "
Troy Carter
Technology
People
Music
" I come from a place where when you shake someone's hand, it is a deal. "
Troy Carter
Someone
Come
Place
" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "
Troy Carter
Career
You
Way
" The music industry really is a meritocracy on a creative level. "
Troy Carter
Creative
Music Industry
Music
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "
Troy Carter
Born
Vision
People