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" The music industry really is a meritocracy on a creative level. "

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" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

" I invested in Uber in 2011 when it was only in San Francisco. "

" What's important for that person on the other side of the table, and what's important for the client? "

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" When I first got pitched on Uber, I thought it was the dumbest idea ever. "

" The primary plan is to let the music speak for itself. "

" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "

" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "

" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "

" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "

" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

" No one has bridged that gap between music and technology yet. "

" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "

" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "

" If you can't see it, you can't be it. "

" I don't think holograms are the future in the music industry. "

" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "

" There are not a lot of black men in the pop business. "

" The only two things that ever came naturally to me are music and investing. "

" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "

" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "

" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "

" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "

" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "

" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "