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" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "

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" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

Troy Carter

Vision

Think

Support

" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "

" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" I said, 'Who said African American founders can't build a billion dollar company?' "

" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "

" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "

" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "

" What's important for that person on the other side of the table, and what's important for the client? "

" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "

" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "

Troy Carter

New

You

" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "

Troy Carter

Talent

People

" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "

" If you can't see it, you can't be it. "

Troy Carter

You

See

" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "

" Our bet is on the future of micronetworks. "

" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "

" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" There's less clutter in the beverage category than in the music category. A lot less clutter. "

" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "

" I bring in the record label who distributes the music. "

" I'd like to open doors for underserved communities and minorities in entrepreneurship. "

Troy Carter

Open

Entrepreneurship