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" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
Tony Fadell
Need
You
Understand
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" We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.' "
Tony Fadell
Work
Fun
Crazy
" I don't look backwards. I'm pleasantly surprised, and I feel really proud of the team and what we were able to accomplish together. But really, where I'm focused is the future and where Nest is going. "
Tony Fadell
Team
Future
Look
" I started designing the greenest the most connected home before the iPhone and the iPad. "
Tony Fadell
Connected
iPhone
Started
" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "
Tony Fadell
Hope
End Of The Day
End
" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
Tony Fadell
You
Two
Know
" Computers are great tools, but they need to be applied to the physical world. "
Tony Fadell
Great
Computers
Need
" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
Tony Fadell
Thought
Home
Living
" If you don't have an emotionally engaging design for a device, no one will care about it. "
Tony Fadell
You
Engaging
Design
" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
Tony Fadell
People
Way
Mind
" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
Tony Fadell
Look
You
True
" Having kids makes you think about the world differently. "
Tony Fadell
Differently
You
World
" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
Tony Fadell
Grandfather
Build
Work
" It can't be that difficult to build a great thermostat. So I decided to figure out: What would the thermostat for the iPhone generation look like? I got this bug. It really infected my brain. I kept thinking about it. This could be a cool product that matters and a cool product that has a great business. "
Tony Fadell
Thinking
Great
Brain
" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
Tony Fadell
Team
Vision
You
" I don't want the iPod to be my defining thing. "
Tony Fadell
iPod
Thing
Defining
" Learning by doing is the only way I know how to learn. "
Tony Fadell
Way
Only
Learning
" I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple. "
Tony Fadell
Doing
Experience
Me
" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "
Tony Fadell
Point Of View
Data
You
" I look at the world and peer into products and think, 'What's wrong with these products?' "
Tony Fadell
World
Products
Look
" You have to look at why people come and work at Nest. Part of it is that a lot of people here already know each other, but we're also on a mission with a purpose. People are personally motivated by energy or safety. "
Tony Fadell
Purpose
People
Energy
" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
Tony Fadell
Important
Yes
Say
" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
Tony Fadell
Vision
Together
People
" I've been working with contractors designing and building a house on a nonstop basis since 2005. I learned about all these systems of audio, construction, electricity, energy, water systems. "
Tony Fadell
Water
Energy
Construction
" People buy products, and they want to understand what those things are and how they are applicable to their life. "
Tony Fadell
People
Products
Want
" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
Tony Fadell
Apple
Experience
Design
" You start with the right amount of rational and emotional experiences. You have to blend those in your product when you come out. "
Tony Fadell
Right
Emotional
You
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
Tony Fadell
Apple
Cool
People
" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
Tony Fadell
Family
Need
Say
" Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say 'screw this.' They hate the products. "
Tony Fadell
Talk
You
Hate
" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "
Tony Fadell
Nest
Like
Alarm