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" If you don't have an emotionally engaging design for a device, no one will care about it. "
Tony Fadell
You
Engaging
Design
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" We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.' "
Tony Fadell
Work
Fun
Crazy
" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
Tony Fadell
You
Two
Know
" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "
Tony Fadell
Point Of View
Data
You
" I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple. "
Tony Fadell
Doing
Experience
Me
" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
Tony Fadell
Look
You
True
" Usually, the biggest companies are not the most dynamic. "
Tony Fadell
Dynamic
Companies
Biggest
" Your television has changed, your phone has changed. Why don't these other things you need, that the government tells you you must have in your home, change? "
Tony Fadell
You
Phone
Change
" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
Tony Fadell
Team
Vision
You
" With most tech guys, it's the same outfit every day - they wear their company logo. "
Tony Fadell
Company
Day
Every Day
" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "
Tony Fadell
Nest
Like
Alarm
" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
Tony Fadell
Family
Need
Say
" Learning by doing is the only way I know how to learn. "
Tony Fadell
Way
Only
Learning
" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
Tony Fadell
Need
You
Understand
" I look at the world and peer into products and think, 'What's wrong with these products?' "
Tony Fadell
World
Products
Look
" I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why. "
Tony Fadell
Failure
Now
Two
" People buy products, and they want to understand what those things are and how they are applicable to their life. "
Tony Fadell
People
Products
Want
" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
Tony Fadell
Vision
Together
People
" I've been working with contractors designing and building a house on a nonstop basis since 2005. I learned about all these systems of audio, construction, electricity, energy, water systems. "
Tony Fadell
Water
Energy
Construction
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
Tony Fadell
Apple
Cool
People
" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
Tony Fadell
Apple
Experience
Design
" To help you focus, to help you really understand what you're doing, you have to say no a lot. When you say yes to everything, you get distracted. When you say no, you have to get the one thing you're doing really right. "
Tony Fadell
Focus
Understand
Doing
" I started designing the greenest the most connected home before the iPhone and the iPad. "
Tony Fadell
Connected
iPhone
Started
" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
Tony Fadell
Important
Yes
Say
" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
Tony Fadell
Grandfather
Build
Work
" Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really interesting to us because we are taking all of the sensors technologies and putting them in cars and making people safer. "
Tony Fadell
Driving
Car
People
" Having kids makes you think about the world differently. "
Tony Fadell
Differently
You
World
" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "
Tony Fadell
Business
Google
Growth
" If you look at most successful startups, they're run by people in their mid to late forties, who've gone through the trenches multiple times and had multiple failures, so they understand. "
Tony Fadell
Run
Successful
You
" Computers are great tools, but they need to be applied to the physical world. "
Tony Fadell
Great
Computers
Need
" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
Tony Fadell
People
Way
Mind