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" Having kids makes you think about the world differently. "
Tony Fadell
Differently
You
World
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" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
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" Usually, the biggest companies are not the most dynamic. "
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" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
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" Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say 'screw this.' They hate the products. "
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" Thermostats are made by very large companies with no incentive to innovate. Their customers are contractors or HVAC wholesalers, not consumers. So why spend to make them better? It's a good business. "
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" I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why. "
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" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
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" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
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" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "
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" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
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" You start with the right amount of rational and emotional experiences. You have to blend those in your product when you come out. "
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" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "
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Business
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" Typical mergers happen when there are two competitors coming together, and they reduce overhead. "
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Two
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" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "
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Nest
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Alarm
" Your television has changed, your phone has changed. Why don't these other things you need, that the government tells you you must have in your home, change? "
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You
Phone
Change
" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
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Important
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" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
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" If you don't have an emotionally engaging design for a device, no one will care about it. "
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" Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really interesting to us because we are taking all of the sensors technologies and putting them in cars and making people safer. "
Tony Fadell
Driving
Car
People
" In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter. "
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Turn
Want
Winter
" We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.' "
Tony Fadell
Work
Fun
Crazy
" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
Tony Fadell
Thought
Home
Living
" I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple. "
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Doing
Experience
Me
" I've been working with contractors designing and building a house on a nonstop basis since 2005. I learned about all these systems of audio, construction, electricity, energy, water systems. "
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Water
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Construction
" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
Tony Fadell
Team
Vision
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" If you look at most successful startups, they're run by people in their mid to late forties, who've gone through the trenches multiple times and had multiple failures, so they understand. "
Tony Fadell
Run
Successful
You
" People buy products, and they want to understand what those things are and how they are applicable to their life. "
Tony Fadell
People
Products
Want
" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "
Tony Fadell
Hope
End Of The Day
End
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
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" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
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