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" Learning by doing is the only way I know how to learn. "
Tony Fadell
Way
Only
Learning
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" In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter. "
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" If you look at most successful startups, they're run by people in their mid to late forties, who've gone through the trenches multiple times and had multiple failures, so they understand. "
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" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "
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" Your television has changed, your phone has changed. Why don't these other things you need, that the government tells you you must have in your home, change? "
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" I started designing the greenest the most connected home before the iPhone and the iPad. "
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" If you don't have an emotionally engaging design for a device, no one will care about it. "
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" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
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" It's not just about turning up or down the heat, it's about the other experiences that come with turning up or down the heat - what are we doing about energy, what are we doing about your health and safety. "
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" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
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" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
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" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
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" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "
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Children
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" I don't look backwards. I'm pleasantly surprised, and I feel really proud of the team and what we were able to accomplish together. But really, where I'm focused is the future and where Nest is going. "
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Team
Future
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" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
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" Typical mergers happen when there are two competitors coming together, and they reduce overhead. "
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Two
Happen
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" I've been working with contractors designing and building a house on a nonstop basis since 2005. I learned about all these systems of audio, construction, electricity, energy, water systems. "
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Water
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Construction
" It can't be that difficult to build a great thermostat. So I decided to figure out: What would the thermostat for the iPhone generation look like? I got this bug. It really infected my brain. I kept thinking about it. This could be a cool product that matters and a cool product that has a great business. "
Tony Fadell
Thinking
Great
Brain
" We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements. "
Tony Fadell
Endless
Time
Thought
" I look at the world and peer into products and think, 'What's wrong with these products?' "
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World
Products
Look
" Usually, the biggest companies are not the most dynamic. "
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Dynamic
Companies
Biggest
" Computers are great tools, but they need to be applied to the physical world. "
Tony Fadell
Great
Computers
Need
" You have to look at why people come and work at Nest. Part of it is that a lot of people here already know each other, but we're also on a mission with a purpose. People are personally motivated by energy or safety. "
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Purpose
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" I used to work about 100 hours a week; now it's about 70. But 40 hours? Forget about it. Either you're all in, or your not. "
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Work
Used
Now
" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
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Grandfather
Build
Work
" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
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Vision
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" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
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You
Two
Know
" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "
Tony Fadell
Hope
End Of The Day
End
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
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Apple
Cool
People
" Thermostats are made by very large companies with no incentive to innovate. Their customers are contractors or HVAC wholesalers, not consumers. So why spend to make them better? It's a good business. "
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Incentive
Better
Business
" People buy products, and they want to understand what those things are and how they are applicable to their life. "
Tony Fadell
People
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Want