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" I look at the world and peer into products and think, 'What's wrong with these products?' "
Tony Fadell
World
Products
Look
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" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
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" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
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" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
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" I don't want the iPod to be my defining thing. "
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" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "
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" Thermostats are made by very large companies with no incentive to innovate. Their customers are contractors or HVAC wholesalers, not consumers. So why spend to make them better? It's a good business. "
Tony Fadell
Incentive
Better
Business
" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "
Tony Fadell
Hope
End Of The Day
End
" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
Tony Fadell
People
Way
Mind
" I don't look backwards. I'm pleasantly surprised, and I feel really proud of the team and what we were able to accomplish together. But really, where I'm focused is the future and where Nest is going. "
Tony Fadell
Team
Future
Look
" I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple. "
Tony Fadell
Doing
Experience
Me
" Having kids makes you think about the world differently. "
Tony Fadell
Differently
You
World
" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
Tony Fadell
Team
Vision
You
" In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter. "
Tony Fadell
Turn
Want
Winter
" With most tech guys, it's the same outfit every day - they wear their company logo. "
Tony Fadell
Company
Day
Every Day
" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
Tony Fadell
Thought
Home
Living
" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "
Tony Fadell
Nest
Like
Alarm
" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
Tony Fadell
Need
You
Understand
" I used to work about 100 hours a week; now it's about 70. But 40 hours? Forget about it. Either you're all in, or your not. "
Tony Fadell
Work
Used
Now
" To help you focus, to help you really understand what you're doing, you have to say no a lot. When you say yes to everything, you get distracted. When you say no, you have to get the one thing you're doing really right. "
Tony Fadell
Focus
Understand
Doing
" It can't be that difficult to build a great thermostat. So I decided to figure out: What would the thermostat for the iPhone generation look like? I got this bug. It really infected my brain. I kept thinking about it. This could be a cool product that matters and a cool product that has a great business. "
Tony Fadell
Thinking
Great
Brain
" Learning by doing is the only way I know how to learn. "
Tony Fadell
Way
Only
Learning
" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "
Tony Fadell
Point Of View
Data
You
" Usually, the biggest companies are not the most dynamic. "
Tony Fadell
Dynamic
Companies
Biggest
" You have to look at why people come and work at Nest. Part of it is that a lot of people here already know each other, but we're also on a mission with a purpose. People are personally motivated by energy or safety. "
Tony Fadell
Purpose
People
Energy
" Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really interesting to us because we are taking all of the sensors technologies and putting them in cars and making people safer. "
Tony Fadell
Driving
Car
People
" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
Tony Fadell
Look
You
True
" We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.' "
Tony Fadell
Work
Fun
Crazy
" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
Tony Fadell
Family
Need
Say
" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
Tony Fadell
Grandfather
Build
Work
" Nest really came out of a process where I was trying to design the most connected and the most green home that I knew of. I was curious of just about everything that goes into a home and building a home. "
Tony Fadell
Building
Design
Green