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" My father Ted fought in North Africa, Italy, and Germany during World War II. My grandfather survived the horrors of the trenches in World War I. I truly believe that one of the E.U.'s greatest achievements is that it has kept its members out of conflict in Europe. "

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" Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful. "

Richard Branson

You

Stand

Fool

" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "

" Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business. "

" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "

" You don't learn to walk by following rules. You learn by doing, and by falling over. "

" When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age. "

" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "

" I love the freedom of movement that my phone gives me. That has definitely transformed my life. "

Richard Branson

Life

Love

" Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else. "

" If you want to be a Millionaire, start with a billion dollars and launch a new airline. "

" My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. "

" Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do? "

" Entrepreneurs are natural problem-solvers, which means that we always have ideas for new businesses popping into our heads. Having a lot of options is great, but sometimes it can be hard to focus on one when you are keen to move onto the next. "

" In this digital age, it doesn't really matter if you are in Canary Wharf or the Caribbean; there are opportunities waiting to be grasped by entrepreneurs. "

" Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line. "

" Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path. "

" Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line. "

" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

" For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference. "

" The art of delegation is one of the key skills any entrepreneur must master. "

" A good leader doesn't get stuck behind a desk. "

" I've been very lucky. I come from a very close family. "

Richard Branson

Family

Lucky

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

Long

Long Way

" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "

" By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well. "