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" Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful. "

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" My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them. "

Richard Branson

Challenges

Myself

Life

" The art of delegation is one of the key skills any entrepreneur must master. "

" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "

" If you are a small company taking on a big company, you need to have a sense of humor. "

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

Investment

Apple

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

Long

Long Way

" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

" We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it. "

" By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well. "

" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "

" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "

" Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway. "

Richard Branson

America

Play

" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

Richard Branson

Happiness

Happy

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash

" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "

" You don't learn to walk by following rules. You learn by doing, and by falling over. "

" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "

" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "

Richard Branson

Ideas

Yourself

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

" The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking. "

" When I was a kid, I had a tendency to criticize. But when I did, my mum would whisk me off to the bathroom to stand in front of a mirror. Ten minutes, never less. To think about how criticism is a poor reflection on the one who criticizes. "

Richard Branson

Reflection

Mirror

" There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that. "

Richard Branson

Goes

Nothing

" Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people. "

" Lightning is something which, again, we would rather avoid. "

" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "

" I've been very lucky. I come from a very close family. "

Richard Branson

Family

Lucky