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" By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well. "

Richard Branson

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" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

Richard Branson

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

Richard Branson

" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "

Richard Branson

" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

Richard Branson

" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "

Richard Branson

" My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. "

Richard Branson

" You don't learn to walk by following rules. You learn by doing, and by falling over. "

Richard Branson

" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "

Richard Branson

" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "

Richard Branson

" I love to dance, but my children tell me I shouldn't. Can't see why. "

Richard Branson

" In this digital age, it doesn't really matter if you are in Canary Wharf or the Caribbean; there are opportunities waiting to be grasped by entrepreneurs. "

Richard Branson

" The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went. "

Richard Branson

" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "

Richard Branson

" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "

Richard Branson

" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

Richard Branson

" As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving. "

Richard Branson

" Back when I was in school, few people understood dyslexia and what to do for it. My teachers thought I was lazy and not very clever, and I got bored easily... thinking of all the things I could do once I left school. I couldn't always follow what was going on. "

Richard Branson

" When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives. "

Richard Branson

" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "

Richard Branson

" Space has always fascinated me. As a young boy looking up at the stars, I found it impossible to resist thinking what was out there and if I ever would experience space first-hand. "

Richard Branson

" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "

Richard Branson

" Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. "

Richard Branson

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "

Richard Branson

" Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway. "

Richard Branson

" One thing is certain in business. You and everyone around you will make mistakes. "

Richard Branson

" When I was a kid, I had a tendency to criticize. But when I did, my mum would whisk me off to the bathroom to stand in front of a mirror. Ten minutes, never less. To think about how criticism is a poor reflection on the one who criticizes. "

Richard Branson

" My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them. "

Richard Branson

" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "

Richard Branson

" We are going to transform Britain's rail system from the worst in the world to the best. If you can do a few things like that, when the body gives out, you can say you've lived a good life. "

Richard Branson