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" Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. "
Edward de Bono
Motor
Car
Faults
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" Humor is by far the most significant activity of the human brain. "
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" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "
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" Unhappiness is best defined as the difference between our talents and our expectations. "
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" It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. "
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" What the joke displays is a switch in perception. This is important in changing the way we think. "
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" An idea that is developed and put into action is more important than an idea that exists only as an idea. "
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" If you never change your mind, why have one? "
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" In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. "
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" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "
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" Creativity involves breaking out of established patterns in order to look at things in a different way. "
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" My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. "
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" To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. "
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" The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it. "
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" We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. "
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" There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous. "
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Think
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Media
" Argument is meant to reveal the truth, not to create it. "
Edward de Bono
Reveal
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" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "
Edward de Bono
Problem
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" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "
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" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "
Edward de Bono
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" An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. "
Edward de Bono
Ignore
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Attention
" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "
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Way
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" If you wait for opportunities to occur, you will be one of the crowd. "
Edward de Bono
Crowd
Wait
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" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
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" Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. "
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" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "
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Feel
" A memory is what is left when something happens and does not completely unhappen. "
Edward de Bono
Left
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Something
" Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. "
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" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "
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" The need to be right all the time is the biggest bar to new ideas. "
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Time
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" People should realize we're jerks just like them. "
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