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" An idea that is developed and put into action is more important than an idea that exists only as an idea. "
Edward de Bono
Important
Put
Only
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" It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. "
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" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "
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" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "
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" Argument is meant to reveal the truth, not to create it. "
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" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "
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" Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. "
Edward de Bono
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" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "
Edward de Bono
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" I think school is a place where thinking should be taught. "
Edward de Bono
Where
Think
Thinking
" Creativity involves breaking out of established patterns in order to look at things in a different way. "
Edward de Bono
Way
Creativity
Look
" We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. "
Edward de Bono
Need
Creativity
Experience
" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "
Edward de Bono
Problem
Sometimes
Action
" If you wait for opportunities to occur, you will be one of the crowd. "
Edward de Bono
Crowd
Wait
Opportunities
" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "
Edward de Bono
Hours
Thinking
Just
" Logic will never change emotion or perception. "
Edward de Bono
Perception
Change
Will
" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "
Edward de Bono
Me
Always
Little
" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
Edward de Bono
Perception
Logic
Mistakes
" Humor is by far the most significant activity of the human brain. "
Edward de Bono
Humor
Brain
Far
" A memory is what is left when something happens and does not completely unhappen. "
Edward de Bono
Left
Memory
Something
" In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. "
Edward de Bono
Moment
Words
Ignorance
" The need to be right all the time is the biggest bar to new ideas. "
Edward de Bono
Time
Ideas
Need
" People should realize we're jerks just like them. "
Edward de Bono
People
Realize
Should
" There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous. "
Edward de Bono
Think
Social Media
Media
" Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. "
Edward de Bono
Creative
Thinking
Talent
" The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it. "
Edward de Bono
World
Model
Out
" Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. "
Edward de Bono
Reason
Human
Cheap
" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "
Edward de Bono
Be Prepared
Future
Striving
" Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. "
Edward de Bono
Lie
Ideas
Opportunity
" What the joke displays is a switch in perception. This is important in changing the way we think. "
Edward de Bono
Perception
Important
Joke
" One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. "
Edward de Bono
Simple
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" Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. "
Edward de Bono
Business
School
Believe