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" Creativity involves breaking out of established patterns in order to look at things in a different way. "
Edward de Bono
Way
Creativity
Look
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" If you wait for opportunities to occur, you will be one of the crowd. "
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" I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers. "
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" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
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" My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. "
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" If you never change your mind, why have one? "
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" To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. "
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" It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. "
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" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "
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" In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. "
Edward de Bono
Moment
Words
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" People should realize we're jerks just like them. "
Edward de Bono
People
Realize
Should
" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "
Edward de Bono
Be Prepared
Future
Striving
" The need to be right all the time is the biggest bar to new ideas. "
Edward de Bono
Time
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" The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it. "
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" We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. "
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Need
Creativity
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" Argument is meant to reveal the truth, not to create it. "
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Reveal
Argument
Create
" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "
Edward de Bono
Problem
Sometimes
Action
" A memory is what is left when something happens and does not completely unhappen. "
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Left
Memory
Something
" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "
Edward de Bono
Life
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" An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. "
Edward de Bono
Ignore
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Attention
" An idea that is developed and put into action is more important than an idea that exists only as an idea. "
Edward de Bono
Important
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Only
" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "
Edward de Bono
Me
Always
Little
" Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. "
Edward de Bono
Reason
Human
Cheap
" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "
Edward de Bono
Star
Awkward
Feel
" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "
Edward de Bono
Time
Energy
Attention
" I think school is a place where thinking should be taught. "
Edward de Bono
Where
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" Logic will never change emotion or perception. "
Edward de Bono
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" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "
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Way
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People
" What the joke displays is a switch in perception. This is important in changing the way we think. "
Edward de Bono
Perception
Important
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" Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. "
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Motor
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" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "
Edward de Bono
See
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People